PPC stands for pay-per-click, a type of digital marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than earning those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.
For example, if you operate a business that sells green tea, you may bid on the keyword "green tea" so that your ad appears as one of the sponsored results when someone searches for that term. Each time someone clicks on your ad, you will pay the amount that you bid for the keyword.
PPC can be an effective way to drive traffic to your website and generate leads or sales, but it is important to carefully manage your campaign to ensure that you are getting a good return on your investment.